Nipsey kept it real at all costs, and he lived what he actually rapped about,” said Lisa B. He was a young man on the precipice of attaining true greatness because of his vision, his belief in being true to self, and pursuing individual passions in a way that allowed control over your destiny.Īs a result, his death has shaken many in his community: “Nipsey made me proud of not only being Black but where I was from, which is this neighborhood. While fulfilling his personal aspirations, he sought to bring his community with him.
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He maintained compassion while creating his dream. Hussle remained real and genuine despite financial success. Hussle’s vision was to bridge the gap between talented youth from underserved communities and employment opportunities in Silicon Valley, the first tech capital. The first iteration of the Too Big To Fail initiative is a STEM center and maker space located inside Vector 90. In conjunction with his business partner, Dave Gross, Hussle expanded his ties to the tech industry with the launch of the Too Big To Fail initiative, which focused on bringing science, technology, engineering, and math (STEM) programs to the inner-city. He often reminded his fans and emerging artists of the importance of owning the royalties to their music. Hussle sold out, which generated a $100,000 profit that further positioned him as a thought-leader in the music industry. His marketing genius garnered the attention of arguably the most successful rapper turned businessman, Jay-Z, who bought 100 copies. He promoted the release of his 2013 “Crenshaw” mixtape by producing 1,000 hard copies with a $100 price tag. In 2010, Hussle founded his own music label, All Money In, which was one of the first illustrations of his innovative entrepreneurial beliefs and practices. Hussle emerged on the music scene in 2005 with his first mixtape, “Slauson Boy Volume 1.” In early interviews, Hussle differentiated himself from other young rappers by spreading a message to the community to invest in real-estate property rather than jewelry and cars. His lyrics articulated the realities of many inner-city youth striving for success in an environment marked by violence, gang activity, and financial instability. (courtesy photo)īorn Ermias Davidson Asghedom, Hussle was just gaining popular culture traction for his musical talents, earning a 2019 Grammy-nomination for Best Rap Album for his debut project “Victory Lap.” But, many knew of his musical skills long before his more mainstream success. According to news sources, Holder, a known gang member, was captured in Bellflower, CA.Įric Holder, 29, is the alleged shooter. LAPD chief Moore also alleges that Hussle and Holder had a verbal dispute on the premises prior to the shooting. LAPD alleges that the shooter is Eric Holder, 29, of South L.A.
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He was 33 and viewed to many in South L.A., as a messiah in the hood, promoting entrepreneurship and leading the people to a better way. To the Los Angeles community, Hussle was a hometown hero as a result of his innovation in entrepreneurship, activism, and philanthropy, who was anchored by humble beginnings. The Grammy-nominated rapper was gunned down on Sunday in front of his store, The Marathon Clothing, in the Crenshaw District of South L.A.
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It is personal to a generation in looking at social media and news interviews, there was a clear message that his death was felt deeply and hurt immensely, and particularly for anyone who came into contact with him, no matter how brief the interaction. Rapper/entrepreneur Nipsey Hussle (Courtesy Photo) A peaceful vigil is set in front of THE MARATHON CLOTHING store, near Crenshaw and Slauson in South L.A., in honor of the slain rapper and beloved community leader.